The Rise Of Mobile Marketing: A Decade Of Research In Review (Foundations And Trends(R) In Marketing)
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The Rise Of Mobile Marketing: A Decade Of Research In Review (Foundations And Trends(R) In Marketing)

Now Publishers
SKU:
9781638280989
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ISBN13:
9781638280989
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Description
The Rise of Mobile Marketing: A Decade of Research in Review provides an overview of the evolution of mobile marketing research over the decade and reviews how mobile reshapes consumer-to-firm, firm-to-consumer, consumer-to-consumer, and firm-to-firm marketing.


  • | Author: Zeynep Aydin-Gokgoz, M. Berk Ataman, Gerrit van Bruggen
  • | Publisher: Now Publishers
  • | Publication Date: Nov 17, 2022
  • | Number of Pages: 100 pages
  • | Language: English
  • | Binding: Paperback
  • | ISBN-10: 1638280983
  • | ISBN-13: 9781638280989
Additional Information
Author:
Zeynep Aydin-Gokgoz, M. Berk Ataman, Gerrit van Bruggen
Publisher:
Now Publishers
Publication Date:
Nov 17, 2022
Number of pages:
100 pages
Language:
English
Binding:
Paperback
ISBN-10:
1638280983
ISBN-13:
9781638280989
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