Building a Brand Image Through Electronic Customer Relationship Management

The goal of this book is to develop electronic customer relationship management (ECRM) systems strategies for organizations to attract and retain customers over the internet, achieving customer satisfaction for fast moving customer goods allowing organizations to meet their strategic and customer loyalty objectives while building brand image--

• | Author: Arshi Naim
• | Publisher: IGI Global
• | Publication Date: Jun 30, 2022
• | Number of Pages: 392 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1668453878
• | ISBN-13: 9781668453872