Global Developments In Nation Branding And Promotion: Theoretical And Practical Approaches

Global Developments In Nation Branding And Promotion: Theoretical And Practical Approaches

Information Science Reference
SKU:
9781668459027
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ISBN13:
9781668459027
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Description
This book presents the functionality of Nation Branding in benefiting the positioning and identity promotion of nations, demonstrating how Nation Branding can be used as a strategic asset for the redesign of economic, political, and social characteristics of a country--


  • | Author: Andreas Masouras, Sofia Daskou, Victoria Pistikou, Dimitrios Dimitriou, Tim Friesner
  • | Publisher: Information Science Reference
  • | Publication Date: Jul 17, 2023
  • | Number of Pages: 324 pages
  • | Language: English
  • | Binding: Hardcover
  • | ISBN-10: 1668459027
  • | ISBN-13: 9781668459027
Additional Information
Author:
Andreas Masouras, Sofia Daskou, Victoria Pistikou, Dimitrios Dimitriou, Tim Friesner
Publisher:
Information Science Reference
Publication Date:
Jul 17, 2023
Number of pages:
324 pages
Language:
English
Binding:
Hardcover
ISBN-10:
1668459027
ISBN-13:
9781668459027
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