Global Applications Of The Internet Of Things In Digital Marketing - 9781668481677

This book will answer the questions on applications of IoT communications between marketers and consumers, how to monitor their interaction and what information should be given to the consumers. The book will provide benefits to marketers in building brand awareness to expand customer base and enter new markets, Generate leads for the business, To engage and provide valuable information, Generate sales via online or offline channels. The book links the industry with academia by providing useful insights on how to improve businesses' ability to create and customize customer value and loyalty. Covering topics including e-commerce, mobile marketing, website development, and physical customer experiences--

• | Author: Arshi Naim, Ajantha Devi Vairamani
• | Publisher: Business Science Reference
• | Publication Date: Jun 23, 2023
• | Number of Pages: 340 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1668481677
• | ISBN-13: 9781668481677