Consumer Informational Privacy: Current Knowledge and Research Directions (Foundations and Trends(r) in Marketing)

Consumer Informational Privacy: Current Knowledge and Research Directions (Foundations and Trends(r) in Marketing)

Now Publishers
SKU:
9781680834420
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ISBN13:
9781680834420
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Description
This monograph has two objectives: First, the authors use current knowledge about privacy and information disclosure to outline the main empirical findings regarding the influence of firms' privacy practices on consumers' behavior. Second, it identifies areas in need of further research.

  • | Author: Frank T. Beke, Felix Eggers, Peter C. Verhoef
  • | Publisher: Now Publishers
  • | Publication Date: Jul 16, 2018
  • | Number of Pages: 86 pages
  • | Language: English
  • | Binding: Paperback
  • | ISBN-10: 1680834428
  • | ISBN-13: 9781680834420
Additional Information
Author:
Frank T. Beke, Felix Eggers, Peter C. Verhoef
Publisher:
Now Publishers
Publication Date:
Jul 16, 2018
Number of pages:
86 pages
Language:
English
Binding:
Paperback
ISBN-10:
1680834428
ISBN-13:
9781680834420
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