Multichannel Retailing : A Review And Research Agenda

Presents an overview of and draws conclusions from extant studies related to multichannel retailing. Academic interest in this topic has increased dramatically. Thus, an updated understanding of how retailers and consumers influence and interact with each other in multichannel retail contexts is required.

• | Author: Huan Liu, Peter C. Verhoef, Lara Lobschat
• | Publisher: Now Publishers
• | Publication Date: Feb 28, 2019
• | Number of Pages: 92 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1680834940
• | ISBN-13: 9781680834949