Ethnography in Marketing and Consumer Research (Foundations and Trends(r) in Marketing)
$90.79
Now Publishers Inc
Consumer Culture Theory: Development, Critique, Application and Prospects (Foundations and Trends(r) in Marketing)
Now Publishers Inc
ISBN13:
9781680835601
$85.05
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Now Publishers Inc
Consumer Culture Theory: Development, Critique, Application and Prospects (Foundations and Trends(r) in Marketing)
This monograph is a guide to help readers find their way through existing Consumer Culture Theory (CCT) literature, the most current conceptual and methodological developments, managerial implications, and potential avenues of future importance.
- | Author: Eric Arnould, Melea Press, Emma Salminen
- | Publisher: Now Publishers Inc
- | Publication Date: Apr 24, 2019
- | Number of Pages: 98 pages
- | Language: English
- | Binding: Paperback
- | ISBN-10: 1680835602
- | ISBN-13: 9781680835601
- Author:
- Eric Arnould, Melea Press, Emma Salminen
- Publisher:
- Now Publishers Inc
- Publication Date:
- Apr 24, 2019
- Number of pages:
- 98 pages
- Language:
- English
- Binding:
- Paperback
- ISBN-10:
- 1680835602
- ISBN-13:
- 9781680835601
