Audio And Visual Analytics In Marketing And Artificial Empathy (Foundations And Trends(R) In Marketing)

Audio and Visual Analytics in Marketing addresses questions around the application and use of audio/visual data analytics for business decision making in the post-digital economy. It does so by: (1) developing a framework for understanding the internal states of individuals based on audio/visual signals and incorporating works in the domain of audio/visual (A/V) data analytics into marketing research in order to identify future research opportunities; (2) providing an overview of methodologies that are commonly used in conducting research with A/V data; (3) providing a review of A/V analytics-based research in various business contexts; and (4) reviewing the business practices using A/V analytics and identifying the future trends in both research and business applications. The rest of the monograph is organized as follows: The authors first propose a framework for A/V data-based research in the business domain and discuss how A/V data analytics can be used to support business decision making in various contexts. They then provide an overview of the key techniques and tools used in A/V data analytics and discuss the procedures and key methodological questions. Finally, they discuss how the A/V analytics has been used in business practices and its trend and future development.

• | Author: Shasha Lu|Hye-Jin Kim|Yinghui Zhou|Li Xiao|Min Ding
• | Publisher: Now Publishers
• | Publication Date: Apr 21, 2022
• | Number of Pages: 84 pages
• | Language: English
• | Binding: Paperback/Business & Economics
• | ISBN-10: 1680839705
• | ISBN-13: 9781680839708