Sales And Marketing For Travel And Tourism Industry

Marketing plays a crucial role in tourism. It is one of the factors which add to the progress of tourism of any destination. This book aims to bring to the readers diverse aspects of sales and marketing which eventually affect the tourism industry like promotion, infrastructure, quality of tourism services, security and convenience, urban tourism, etc. The researches presented in this book will keep students and professionals updated with the latest developments and concepts in this field.

• | Author: Aurora Moretti, Aurora Moretti
• | Publisher: Willford Press
• | Publication Date: Jun 03, 2016
• | Number of Pages: 245 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1682851982
• | ISBN-13: 9781682851982