Get Aligned: 10 Principles to Grow Your Internal Brand

In this book, Brand Coach, Brand Strategist and bestselling author of Internal Branding: Growing your Brand from Within, Jerome Joseph explores the potential of internal branding and provides effective and achievable principles in building your organisation's internal branding. Candid, concise, entertaining and informative, "10 Principles to Grow your Internal Brand" provides essential and relevant principles that will help you:1. Understand the importance of aligning actions with your brand promise2. Develop a plan of action for strengthening your brand through execution3. Use your brand to create meaningful and valued relationships4. Make branding every employee's responsibilityThis book really serves a few purposes:1. It is meant to stress the importance of internal branding in an organisation2. It is meant to give you tips to build your brand from within3. Lastly, it is meant to serve as an inspiration for you to take a personal stance on implementing and aligning your organisation's brand with the employees of your organisationRemember if you want a great brand on the outside, start by looking from within. Employees are the most important assets a company can leverage on to transform itself in the market and establish a stronger brand connection with its customers.

• | Author: Jerome Joseph
• | Publisher: Independently published
• | Publication Date: Oct 31, 2018
• | Number of Pages: 48 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 172948526X
• | ISBN-13: 9781729485262