Opinion Leadership : The Power Of Word-Of-Mouth Influence And Persuasion

Did you know that the self-report scale used most often today to identify opinion leaders works only 50% of the time? Tossing a coin might be more accurate! Why is everyone trying to find opinion leaders using outdated methods that haven't changed since the 1940's? Why is it that you can't even identify the opinion leaders in your own company database? Although we know that opinion leaders are critical for creating free word-of-mouth advertising, have you ever wondered why no one has been able to do it successfully? All that is about to change! This book unravels the problems that have plagued opinion leadership since its inception. It provides answers and solutions for anyone who wants to include the power of opinion leadership influence in their marketing mix. This book provides a paradigm shift - a new way of looking at opinion leadership that brings the topic into the 21st century. The author introduces a new Personal Construct Theory of Opinion Leadership, that not only identifies who opinion leaders are, but goes one giant step further by predicting who they will be! The author's framework also debunks a number of myths about opinion leadership that everyone believes, but are clearly erroneous, particularly when it comes to differences among opinion leaders vs. non-leaders. The book also distinguishes opinion leaders from online influencers, and shows you how they differ and why they need to be considered separately. This alone can help you save time and avoid a lot of unnecessary headaches! Opinion Leadership is the one book you need if you wish to utilize opinion leaders in your market in order to influence other potential buyers. Scroll up and order your copy today!

• | Author: Joel N Greene Ph D
• | Publisher: Scuppernong House
• | Publication Date: Jul 22, 2019
• | Number of Pages: 182 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1733631933
• | ISBN-13: 9781733631938