Integrating New Technologies in International Business: Opportunities and Challenges

Explores the rapid changes in technology that have affected businesses and social environments that are offering new challenges and opportunities for small to mid-size enterprises (SMEs) and start-ups. It highlights how businesses in emerging economies are implementing the new technological innovations to compete in the global market.

• | Author: Gurinder Singh, Alka Maurya, Richa Goel
• | Publisher: Apple Academic Press
• | Publication Date: Mar 10, 2022
• | Number of Pages: 374 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1771889578
• | ISBN-13: 9781771889575