Public Relations Planning, Research, And Measurement

With contributions by Kim Blanchette and Colleen Killingsworth Introduction by Daniel Granger This book was created to assist entry-level communicators in learning how to develop successful campaigns, as well as to provide more seasoned practitioners with a refresher on the elements of an effective communication plan. It covers: the creation of executive summaries using the RACE formula; research and analysis; the setting of goals and objectives; identification of target audiences and key messages; development of strategies, tactics, timelines, and budgets; effective use of human resources in a campaign; and evaluation of a campaign's outcome. Case studies of real-life campaigns round out this invaluable guidebook.

• | Author: Mark Hunter Lavigne, Colin Babiuk
• | Publisher: Rock'S Mills Press
• | Publication Date: Jul 25, 2023
• | Number of Pages: 66 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1772442852
• | ISBN-13: 9781772442854