Corporate Diplomacy

This book argues that the strategic management of relationships with external stakeholders - what the author calls 'Corporate Diplomacy' - creates real and lasting business value. With colourful examples, practical tools and considered perspectives, the book hones in on a fundamental challenge for managers of multinational corporations.

• | Author: Witold J. Henisz
• | Publisher: Routledge
• | Publication Date: Nov 14, 2016
• | Number of Pages: 230 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 178353298X
• | ISBN-13: 9781783532988