Nation Branding In Modern History - 9781785339233
Berghahn Books
ISBN13:
9781785339233
$152.00
A recent coinage within international relations, nation branding designates the process of highlighting a countrys positive characteristics for promotional purposes, using techniques similar to those employed in marketing and public relations. Nation Branding in Modern History takes an innovative approach to illuminating this contested concept, drawing on fascinating case studies in the United States, China, Poland, Suriname, and many other countries, from the nineteenth century to the present. It supplements these empirical contributions with a series of historiographical essays and analyses of key primary documents, making for a rich and multivalent investigation into the nexus of cultural marketing, self-representation, and political power.
- | Author: Carolin Viktorin, Jessica C. E. Gienow-Hecht, Annika Estner, Marcel K. Will, Carolin Viktorin
- | Publisher: Berghahn Books
- | Publication Date: Aug 24, 2018
- | Number of Pages: 300 pages
- | Language: English
- | Binding: Hardcover
- | ISBN-10: 1785339230
- | ISBN-13: 9781785339233
- Author:
- Carolin Viktorin, Jessica C. E. Gienow-Hecht, Annika Estner, Marcel K. Will, Carolin Viktorin
- Publisher:
- Berghahn Books
- Publication Date:
- Aug 24, 2018
- Number of pages:
- 300 pages
- Language:
- English
- Binding:
- Hardcover
- ISBN-10:
- 1785339230
- ISBN-13:
- 9781785339233