Multi-Channel Marketing, Branding And Retail Design : New Challenges And Opportunities

This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape - complementary to online and virtual worlds.

• | Author: Charles McIntyre, T. C. Melewar, Charles Dennis, Charles Mcintyre
• | Publisher: Emerald Publishing
• | Publication Date: Dec 05, 2016
• | Number of Pages: 272 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 178635456X
• | ISBN-13: 9781786354563