Continuing To Broaden The Marketing Concept (Review Of Marketing Research, 17)

Review of Marketing Research is a publication covering the important areas of marketing research with a more comprehensive state-of-the-art orientation. The chapters in this publication review the literature, offer a critical commentary, develop an innovative framework and discuss future developments, as well as present specific empirical studies.

• | Author: Dawn Iacobucci
• | Publisher: Emerald Publishing
• | Publication Date: Sep 17, 2020
• | Number of Pages: 328 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1787548252
• | ISBN-13: 9781787548251