This book examines the fundamental problem of marketing orientation, considering the current state of marketing orientation, customer orientation, and an individual's role in the marketing process. It is a useful reference for marketing practitioners, students, and executives.
- | Author: Bilgehan Bozkurt
- | Publisher: Emerald Publishing
- | Publication Date: Jan 14, 2019
- | Number of Pages: 240 pages
- | Language: English
- | Binding: Paperback
- | ISBN-10: 178769836X
- | ISBN-13: 9781787698369