Sloganization In Language Education Discourse : Conceptual Thinking In The Age Of Academic Marketization

This volume focuses on sloganization as an emergent phenomenon in language education discourse. Motivated by an increasing uneasiness with a number of concepts in current research that have become sloganized, this volume scrutinizes the discourse of language education, identifies popular slogans and reconstructs the sloganization processes.

• | Author: Barbara Schmenk, Stephan Breidbach, Lutz Küster, Dr. Stephan Breidbach
• | Publisher: Multilingual Matters
• | Publication Date: Nov 01, 2018
• | Number of Pages: 370 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1788921860
• | ISBN-13: 9781788921862