Research Perspectives On Social Media Influencers And Their Followers - 9781793613660

This book analyzes social media influencers and their relationship with their online followers. Each chapter represents a unique theoretical and methodological approach to examining the importance of this relationship from a variety of perspectives and contexts.

• | Author: Brandi Watkins
• | Publisher: Lexington Books
• | Publication Date: Aug 22, 2022
• | Number of Pages: 248 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1793613664
• | ISBN-13: 9781793613660