Customer Satisfaction and Sustainability Initiatives in the Fourth Industrial Revolution (Advances in Marketing, Customer Relationship Management, and E-services)

Customer Satisfaction and Sustainability Initiatives in the Fourth Industrial Revolution (Advances in Marketing, Customer Relationship Management, and E-services)

IGI Global
SKU:
9781799814191
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ISBN13:
9781799814191
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Description
This book links together three highly relevant topics in the business of modern economy-innovation, customer satisfaction, and sustainability-and analyzes their synergies"--Provided by publisher"--

  • | Author: Cecilia Silvestri, Michela Piccarozzi, Barbara Aquilani, Cecilia Silvestri
  • | Publisher: IGI Global
  • | Publication Date: Nov 15, 2019
  • | Number of Pages: 389 pages
  • | Language: English
  • | Binding: Hardcover
  • | ISBN-10: 179981419X
  • | ISBN-13: 9781799814191
Additional Information
Author:
Cecilia Silvestri, Michela Piccarozzi, Barbara Aquilani, Cecilia Silvestri
Publisher:
IGI Global
Publication Date:
Nov 15, 2019
Number of pages:
389 pages
Language:
English
Binding:
Hardcover
ISBN-10:
179981419X
ISBN-13:
9781799814191
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