Marketing Accountability For Marketing And Non-Marketing Outcomes (Review Of Marketing Research, 18)
$165.09
Emerald Publishing Limited
Measurement in Marketing (Review of Marketing Research, 19)
Emerald Publishing
ISBN13:
9781800436312
$139.07
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Emerald Publishing
Measurement in Marketing (Review of Marketing Research, 19)
Measurement in Marketing is built to provide a state-of-the-art discussion of current topics in measurement and deepen readers appreciation of the fundamental role of measurement in empirical research in marketing.
- | Author: Hans Baumgartner, Bert Weijters
- | Publisher: Emerald Publishing
- | Publication Date: Sep 12, 2022
- | Number of Pages: 288 pages
- | Language: English
- | Binding: Hardcover/Business & Economics
- | ISBN-10: 1800436319
- | ISBN-13: 9781800436312
- Author:
- Hans Baumgartner, Bert Weijters
- Publisher:
- Emerald Publishing
- Publication Date:
- Sep 12, 2022
- Number of pages:
- 288 pages
- Language:
- English
- Binding:
- Hardcover/Business & Economics
- ISBN-10:
- 1800436319
- ISBN-13:
- 9781800436312
-
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