Digital Influence on Consumer Habits : Marketing Challenges and Opportunities

Readers will learn service quality, peer pressure, online reviewers’ effect in the digital environment to aid in understanding the various risks and challenges involved in the digital environment, with examples of changing business and consumer scenario case studies as a result of Digital Transformation.

• | Author: Nripendra Singh, Pooja Kansra, S. L. Gupta
• | Publisher: Emerald Publishing Limited
• | Publication Date: Apr 23, 2024
• | Number of Pages: NA pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1804553433
• | ISBN-13: 9781804553435