A billion aspirational people, connected by technology, confident of their cultural and consumption power. If there is any group that has the potential to radically redefine a nation, it is rural Indians. This book maps their transformation, and shows how to realize their social and economic promise.
- | Author: Kunal Sinha
- | Publisher: Emerald Publishing Limited
- | Publication Date: Apr 26, 2023
- | Number of Pages: 240 pages
- | Language: English
- | Binding: Hardcover
- | ISBN-10: 1804558230
- | ISBN-13: 9781804558232