The Impact of Digitalization on Current Marketing Strategies

Digitalization completely has transformed marketing. It has changed consumption habits, consumer behaviour, and purchasing processes. In addition, it has modified marketing strategies, tactics, and processes, offering a wide range of mechanisms that allow companies, of all types and sizes, to enhance their commercial actions.

• | Author: Luis Matosas-López
• | Publisher: Emerald Publishing Limited
• | Publication Date: Mar 14, 2024
• | Number of Pages: NA pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1837536872
• | ISBN-13: 9781837536870