Crafting Customer Experience Strategy: Lessons From Asia

Crafting Customer Experience Strategy: Lessons from Asia looks at how Customer Experience Management can be vital in providing a competitive advantage for businesses. This is essential reading for marketing scholars and practitioners looking for insights into improving their customer's experiences.

• | Author: Sapna Popli, Bikramjit Rishi
• | Publisher: Emerald Publishing
• | Publication Date: May 04, 2021
• | Number of Pages: 256 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1839097116
• | ISBN-13: 9781839097119