The Crowd : A Study Of The Popular Mind

Le Bon's seminal work on crowd psychology is hugely relevant today. Critical thought rapidly declines in crowds, leading to often irrational beliefs, and acts of startling heroism or brutality. Successful leaders conjure simple phrases and images that resonate with the masses, pushing them forward with a momentum that can change world history.

• | Author: Gustave Le Bon
• | Publisher: Aziloth Books
• | Publication Date: Oct 30, 2017
• | Number of Pages: 122 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1911405519
• | ISBN-13: 9781911405511