You'll Learn: * Why relationships are critical to all businesses sales success * The psychology of building successful relationships that require different levels of interaction and communication for business development purposes * How to easily identify the different types of customer relationships * How to develop your unique VALUE Encounter approach for business development purposes * How all your client facing staff can apply the VALUE Encounter approach without feeling like they are selling * Why the easiest path to growth is through existing customers and their interconnectivity with existing products and services * A proven counter intuitive, value-based business development framework that drives rapid sales growth and key stakeholder alignment.