The User's Journey : Storymapping Products That People Love

Like a good story, successful design is a series of engaging moments structured over time. The User's Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a 'story first' approach can transform your product, feature, landing page, flow, campaign, content, or product strategy. -- Back cover.

• | Author: Donna Lichaw
• | Publisher: Rosenfeld Media
• | Publication Date: Mar 22, 2016
• | Number of Pages: 160 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1933820314
• | ISBN-13: 9781933820316