Strategic Marketing Management - Theory And Practice

Strategic Marketing Management: Theory and Practice outlines the essentials of marketing theory and offers a structured approach to identifying and solving marketing problems. This book presents a strategic framework to guide business decisions involving the development of new offerings and the management of existing products, services, and brands.

• | Author: Alexander Chernev
• | Publisher: Cerebellum Press
• | Publication Date: Jan 01, 2019
• | Number of Pages: 522 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1936572583
• | ISBN-13: 9781936572588