The Lean Cmo : How A Small Marketing Budget Can Produce Big Results

The goal of every marketer is more sales. But achieving this on a consistent basis is tougher than ever in such a noisy marketplace. With a deep focus on engaging ideal prospects and inviting them closer to conversions, author Dwight Holcomb demystifies the black box of modern marketing.In The Lean CMO: How a Small Marketing Budget Can Produce Big Results, Holcomb shows exactly how to get more with less. Through his storied career and first-hand experience, you will learn how to maximize the value of your teams, tactics, and especially, yourself. And the best part is, you won't find a book filled with a high-dollar approach. Instead, you'll find a marketing system that's lean, smart, and brilliantly effective to the core. Welcome to the guide that will transform you into a Lean CMO.

• | Author: Dwight Holcomb
• | Publisher: Throne Publishing Group
• | Publication Date: Jan 17, 2019
• | Number of Pages: 116 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1945255927
• | ISBN-13: 9781945255922