New Insights Into Prognostic Data Analytics In Corporate Communication

This book advances diagnosis-prognosis models that mark antecedent frames in various commercial forms of communication-annual reports, investigative fiction-Poirot series, Sci-Fi, and advertisements. The authors thereby develop a study of narrative markets by proposing the narrative of things as the next innovative mega trend in business analytics. A unique feature of the book is the special section dedicated to industry-academic practitioners, who have offered a bird's-eye view in the Review Speak section of every chapter of this book.

• | Author: Pragyan Rath, Kumari Shalini
• | Publisher: Business Expert Press
• | Publication Date: Aug 20, 2019
• | Number of Pages: 186 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1947441108
• | ISBN-13: 9781947441101