The Ghost Of Luxury : Strategic Luxury Brand Management

Luxury industry has crumbled into duplicated brand cores. Many brands serve grandiloquence in the name of Identity. Concept of 'Brand Identity' prolongs to stay pertinent for mass and premium brands. The book advocates 'Brand Extremity' as a replacement to maintain relevance.

• | Author: Love Ranga, Launce Professor
• | Publisher: Musgrave Vern
• | Publication Date: Sep 09, 2017
• | Number of Pages: 346 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1947752197
• | ISBN-13: 9781947752191