Read The Tape: Using Situational Awareness To Predict Business And Personal Probabilities

The book is divided into four folders that Ross finds on his great-uncle's old laptop. The first folder seems to be a kind of scrapbook of Mike's early life and the smaller folders in it have all kinds of unusual titles. As he digs into them, he finds that each one is about something Mike learned about life, about himself, etc. It's also where we learn what "chutzma" means. The second folder is a little later in his great-uncle's life, when Mike is looking more toward understanding and leveraging his understanding of human behavior. This is where Mike's value of the importance of reading the tape is revealed and we learn more about why it's important to see things from the client's perspective - even up to the point of learning to correctly interpret nonverbal communication and methods of interacting with different personality types - as well as how to build a team and be the glue that keeps everyone working well tougher. The third folder is the boot in the rear. It's where Ross finds his great-uncle's motivations, his encouragement to get off his butt and do something with his life. The idea is that Mike was documenting all of this for himself, but Ross is so motivated by the end of it that our conclusion finds him taking a terrifying risk in starting his own business - and in a way, he's excited to find out what his first failure will be. The final folder is our workbook - the Term Sheets. There is a page for each chapter in the book, with a brief summary of what was learned in that chapter at the top and a practical, applicable exercise below that motivates the reader to put what they learned into action.

• | Author: Mike Shapiro
• | Publisher: Forbesbooks
• | Publication Date: Sep 19, 2023
• | Number of Pages: 224 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1950863611
• | ISBN-13: 9781950863617