The Great Marketing Lie: 6 Truths For Biz Owners & C-Suiters - 9781956464375

Marketing is one of the most misunderstood but crucial areas of your business. There are a myriad of marketing options available to help overcome the obstacles facing companies, yet many undertake expensive and misguided efforts that yield little-to-no ROI, reducing strategic growth and increasing strategic risks. To better assess your options, this manual demystifies marketing and presents six key truths that will equip you and your team to enact deliberate, advantage-creating changes in your business. From creating mental models to challenging thinking patterns to creating a multi-year business roadmap, Mike and Bruce team up to help you dismantle the Great Marketing Lie and replace it with actionable, competitive strategies.

• | Author: Mike Snyder, Bruce Rowley
• | Publisher: Brightray Publishing
• | Publication Date: Apr 28, 2023
• | Number of Pages: 174 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1956464379
• | ISBN-13: 9781956464375