Search Engine Optimization - 9781982065355

CHAPTER CONTENT1. Introduction2. Search engines and marketing3. Google AdWords4. Google AdWords account5. Google AdWords Account Structure6. Keywords7. Bidding and budget8. Quality score9. Creating campaigns and ads10. Optimization of the campaign11. Campaign tracking12. Advertising with Bing / Yahoo! network13. SEO14. SEM and Other Types of Marketing15. Setting up SEM Strategy16. Analysing the Efficiency of the SEM Strategy17. Search Engine Marketing Glossary18. Conclusion

• | Author: Vinay Karwasra
• | Publisher: Createspace Independent Publishing Platform
• | Publication Date: Dec 27, 2017
• | Number of Pages: 144 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1982065354
• | ISBN-13: 9781982065355