Insurance is not a tool you can pick off the shelf when you need it. You need to have it before you need it, and enough of it. Therein lies the trick. What keeps people from being insured? Is it affordability? Is it lack of understanding? Is it lack of perspective? Is it the inability to assess the personal risks? Is it stories people have heard about insurance companies or their representatives? Is it the procrastination effect? Is it the overly optimistic: 'it won't happen to me' syndrome? These, and more questions are addressed in this book.