Online Impulse Buying and Cognitive Dissonance: Examining the Effect of Mood on Consumer Behaviour
Palgrave Macmillan
ISBN13:
9783030659226
$76.99
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Palgrave Macmillan
Online Impulse Buying and Cognitive Dissonance: Examining the Effect of Mood on Consumer Behaviour
- | Author: Giovanni Mattia
- | Publisher: Palgrave Macmillan
- | Publication Date: February 13, 2021
- | Number of Pages: 110 pages
- | Language: English
- | Binding: Hardcover
- | ISBN-10: 3030659224
- | ISBN-13: 9783030659226
- Author:
- Giovanni Mattia
- Publisher:
- Palgrave Macmillan
- Publication Date:
- February 13, 2021
- Number of pages:
- 110 pages
- Language:
- English
- Binding:
- Hardcover
- ISBN-10:
- 3030659224
- ISBN-13:
- 9783030659226
-
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