Find Your Market-Oriented Competitive Advantage : A Toolkit for Strategy and Branding

Competitive advantage is the core of a winning strategy. Still, only a few companies have a competitive advantage. This book helps a business create a competitive advantage. It replaces product- and production-oriented thinking with a market-oriented way of thinking. Competitive advantages are created only by thinking in new way. By thinking what has not been thought.

• | Author: Markku Vierula
• | Publisher: Springer
• | Publication Date: Sep 29, 2024
• | Number of Pages: NA pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 3031716620
• | ISBN-13: 9783031716621