Pharma, Prices and Power: Reshaping Pharmaceutical Pricing Negotiations for a Healthier Future

This book brings a negotiation perspective to healthcare. It opens the hidden box of pricing and reimbursement (P&R) negotiations, showing their huge impact on global healthcare systems and how they could be drastically improved. The authors offer a comprehensive and unique negotiation-based analysis of healthcare systems worldwide, highlighting the historical, structural, and ethical challenges that shape P&R negotiations. From the role of governments and health insurers to the intricate dynamics between healthcare providers and users, the authors examine the forces driving healthcare costs and access. With a unique blend of theoretical expertise and practical experience, the authors propose a paradigm shift toward value-oriented negotiations. They show how to move away from adversarial win-lose tactics to collaborative and transparent negotiations.

• | Author: Horacio Falcão
• | Publisher: Springer
• | Publication Date: Jun 11, 2025
• | Number of Pages: 00207 pages
• | Binding: Hardback or Cased Book
• | ISBN-10: 3031939328
• | ISBN-13: 9783031939327