Marketing Library and Information Services II: A Global Outlook

With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc.

• | Author: Dinesh K. Gupta
• | Publisher: K.G. Saur Verlag
• | Publication Date: Jun 18, 2013
• | Number of Pages: 423 pages
• | Binding: Hardback or Cased Book
• | ISBN-10: 3110280868
• | ISBN-13: 9783110280869