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International Marketing In Times Of Sustainability And Digitalization
De Gruyter
ISBN13:
9783110772227
$38.99
$38.20
Given today's challenges, companies are confronted with pressing questions: Are marketing and sustainability a contradiction? How can digitalization support marketers beyond digital advertising? These questions must be addressed in an international context since, for most companies, international business is more a reality than just a strategic option as it was just a few decades ago. This book provides insights into the fundamentals of international marketing with a focus on these topics because they are commonplace in today's international marketing. It presents theories and concepts of international marketing in a concise form along with many real-world examples. The book explores how digitalization makes potential connections and advances available to marketing and how marketing can contribute to shaping a more sustainable future. It is a must read for students interested in the topic and managers who are confronted with these challenges.
- | Author: Erika Graf
- | Publisher: De Gruyter
- | Publication Date: Mar 06, 2023
- | Number of Pages: 275 pages
- | Language: English
- | Binding: Paperback
- | ISBN-10: 3110772221
- | ISBN-13: 9783110772227
- Author:
- Erika Graf
- Publisher:
- De Gruyter
- Publication Date:
- Mar 06, 2023
- Number of pages:
- 275 pages
- Language:
- English
- Binding:
- Paperback
- ISBN-10:
- 3110772221
- ISBN-13:
- 9783110772227