Vertical Cooperative Advertising in Supply Chain Management: A Game-Theoretic Analysis

Vertical Cooperative Advertising in Supply Chain Management: A Game-Theoretic Analysis - Paperback

Springer
SKU:
9783319384429
|
ISBN13:
9783319384429
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Description
Vertical Cooperative Advertising in Supply Chain Management: A Game-Theoretic Analysis


  • | Author: Gerhard Aust
  • | Publisher: Springer
  • | Publication Date: Sep 22, 2016
  • | Number of Pages: 149 pages
  • | Binding: Paperback or Softback
  • | ISBN-10: 3319384422
  • | ISBN-13: 9783319384429
Additional Information
Author:
Gerhard Aust
Publisher:
Springer
Publication Date:
Sep 22, 2016
Number of pages:
149 pages
Binding:
Paperback or Softback
ISBN-10:
3319384422
ISBN-13:
9783319384429
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