Cross-Cultural Brand Personality and Brand Desirability : An Empirical Approach to the Role of Culture on this Mediated Interplay
Springer Gabler
ISBN13:
9783658311773
$108.02
- | Author: Corinna Colette Vellnagel
- | Publisher: Springer Gabler
- | Publication Date: Oct 07, 2020
- | Number of Pages: 276 pages
- | Language: English
- | Binding: Paperback
- | ISBN-10: 3658311770
- | ISBN-13: 9783658311773
- Author:
- Corinna Colette Vellnagel
- Publisher:
- Springer Gabler
- Publication Date:
- Oct 07, 2020
- Number of pages:
- 276 pages
- Language:
- English
- Binding:
- Paperback
- ISBN-10:
- 3658311770
- ISBN-13:
- 9783658311773