A Concise Guide To Market Research: The Process, Data, And Methods Using Ibm Spss Statistics (Springer Texts In Business And Economics)

This updated and revised second edition of the accessible, practice-oriented guide gives readers a compact and step-by-step introduction to the most important quantitative market research techniques, as well as how to use and analyze them in SPSS.

• | Author: Marko. Mooi Sarstedt (Erik.), Erik Mooi
• | Publisher: Springer
• | Publication Date: Jan 11, 2019
• | Number of Pages: 413 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 3662585928
• | ISBN-13: 9783662585924