Manual of International Marketing. - Hardback

Top executives in international marketing and marketing professors give hands-on theoretical insights and practical guidelines for the most relevant topics in international marketing, such as global marketing, marketing management, brand management, marketing communication and customer relations. The book is structured by easily accessible marketing catchwords and contains one in-depth, compact article per catchword.

• | Author: Thomas Heilmann
• | Publisher: Gabler Verlag
• | Publication Date: Aug 15, 2006
• | Number of Pages: 568 pages
• | Binding: Hardback or Cased Book
• | ISBN-10: 3834900397
• | ISBN-13: 9783834900395