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Die Auswahl von Social-Media-Influencern bei jungen Unternehmen. Die Kriterien Credibility, Attractiveness sowie die Product-Match-Up Hypothesis (German Edition)

Studylab
SKU:
9783960958659
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ISBN13:
9783960958659
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  • | Author: Stefanie Streich
  • | Publisher: Studylab
  • | Publication Date: Feb 12, 2020
  • | Number of Pages: 254 pages
  • | Language: German
  • | Binding: Paperback
  • | ISBN-10: 396095865X
  • | ISBN-13: 9783960958659
Author:
Stefanie Streich
Publisher:
Studylab
Publication Date:
Feb 12, 2020
Number of pages:
254 pages
Language:
German
Binding:
Paperback
ISBN-10:
396095865X
ISBN-13:
9783960958659