Basics of Marketing For MBA semester 1, Course code 105 Compulsory Generic Core for all MBA students

Marketing is the science of meeting the needs of a customer by providing valuable products to customers by utilizing the expertise of the organization, at same time, to achieve organizational goals. According to The American Marketing Association: Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

• | Author: Sanjeevani Pandey
• | Publisher: Gurucool Publishing
• | Publication Date: May 01, 2024
• | Number of Pages: 212 pages
• | Binding: Paperback or Softback
• | ISBN-10: 8119170024
• | ISBN-13: 9788119170029