Pharmaceutical Marketing 4.0: Indian Context

The book is application oriented highlighting the new trends within Indian Pharmaceutical Industry, Challenges that Marketers are likely to face & the Strategies that they can adopt. It is also designed keeping in mind the Pharmaceutical & Healthcare management programs taught at various B-schools. This book serves as a reference book for pharma marketers and the students of Pharmaceutical & Healthcare Management Programs. This book can be a part of Brand Manager's library - a book s/he can refer to whenever s/he has to clarify concepts.Highlights of the Book - Covers marketing concepts which a pharma marketer needs to know - It focuses on latest concepts and examples - Provides frameworks that can be applied on-the-job - A summary is given at the end of each chapter for quick reference - It is backed by author's Industry experience coupled with academic experience of teaching the subject to students undergoing management program in Pharmaceutical & Healthcare ManagementBook is for whom? - Pharma Industry Marketing Practitioners - Students undergoing a Pharmaceutical /Healthcare Management Program

• | Author: Vijay Bhangale
• | Publisher: Pharmamed Press
• | Publication Date: Apr 09, 2023
• | Number of Pages: 298 pages
• | Binding: Hardback or Cased Book
• | ISBN-10: 8196146809
• | ISBN-13: 9788196146801