Black business owners and e-commerce

The research perspective of Black business owners in the U.S. has historical evidence of underrepresented business establishments compared to other racial groups. The fast- paced movement of globalization and international competition is too intense for Black business owners, even for individuals with the advanced education and resources to rely on corporations for financial survival. The purpose of the present study was to understand the lived experiences of Black business owners in the United States competing in a global market. This phenomenological study sought to identify the impact of e-business models on Black-owned businesses, and whether they have the global competence to compete in the global market. The study used a qualitative methodological approach to answer research questions about a particular phenomenon. The findings of this study suggest that Black business owners do not have the global competence to be competitive in e- business.

• | Author: P Kjeldsen Torben
• | Publisher: Torben P. Kjeldsen
• | Publication Date: May 27, 2023
• | Number of Pages: 118 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 8340024310
• | ISBN-13: 9788340024313